The 2025 Toyota Crown SIgnia is a full-size luxury sedan slated for release in late 2024 as a 2025 model. It is the fifteenth generation of the Toyota Crown and the first to be sold in the United States since the early 1970s. The Crown SIgnia is based on the Toyota New Global Architecture (TNGA) platform and will be offered with a variety of powertrains, including a hybrid and a plug-in hybrid.
The Crown SIgnia is a significant vehicle for Toyota, as it represents the company’s return to the full-size luxury sedan market in the United States. The Crown SIgnia is also the first Toyota vehicle to be equipped with the company’s new infotainment system, which features a 12.3-inch touchscreen and a variety of connected services.