The Sturgis Motorcycle Rally is an annual motorcycle rally held in Sturgis, South Dakota, United States. It is the largest motorcycle rally in the world, and in 2022, it attracted over 500,000 people.
The rally was first held in 1938, and it has been held every year since then, except for 1942-1945 during World War II. The rally is a major economic event for Sturgis and the surrounding area, and it is estimated to generate over $800 million in revenue each year.