Jeep has announced price reductions for its Gladiator model for the 2025 model year. The move is part of the automaker’s strategy to boost sales of the pickup truck, which has faced competition from rivals such as the Ford Ranger and Chevrolet Colorado.
The price cuts range from $2,000 to $4,000, depending on the trim level. The base Sport trim now starts at $36,945, while the top-of-the-line Rubicon trim starts at $48,845. Jeep has also added new standard features to the Gladiator for 2025, including a larger touchscreen infotainment system and a rearview camera.