The X-Plan, also known as the Partner Recognition Program, offers eligible individuals a predetermined pricing structure for new Ford vehicles. This pricing model typically falls between the invoice price and the manufacturer’s suggested retail price (MSRP). A web-based tool assists potential buyers in determining the X-Plan price for specific models and configurations, providing transparency and simplifying the purchase process. For instance, an employee of a Ford partner company could utilize such a tool to understand the discounted price available to them on a new Ford F-150.
Access to this privileged pricing program provides substantial cost savings for qualified buyers. It streamlines negotiations, eliminating the need for protracted haggling. Historically, this program has strengthened relationships between Ford and its affiliated organizations by extending a valuable benefit to their employees and members. This contributes to brand loyalty and fosters positive associations with Ford Motor Company.
