Bring Your Own Cup Day at 7-Eleven is an annual event that encourages customers to bring their own reusable cups to participating 7-Eleven stores. In exchange for doing so, customers receive a discount on their coffee or other fountain drink purchase. The event is typically held on a single day in the spring or summer.
The first Bring Your Own Cup Day was held in 2012, and the event has grown in popularity each year since then. In 2023, more than 1 million customers participated in the event, and 7-Eleven donated $1 million to the National Park Foundation as a result.
