The Braun ET series of calculators, designed by Dieter Rams in the 1970s and 80s, represent a pivotal moment in industrial design. These devices embody Rams’ “less, but better” philosophy, showcasing a minimalist aesthetic and user-focused functionality. Their compact form, logical button layout, and clear LED displays epitomize his pursuit of practical elegance. For example, the ET66 features a distinctive yellow equals key, a hallmark of the series.
These iconic devices influenced generations of product designers, establishing a benchmark for usability and aesthetic appeal in consumer electronics. Their enduring relevance stems from a timeless design language that prioritizes clarity and efficiency. The ET series’ historical significance lies in its demonstration that functional objects can also possess an intrinsic beauty, proving that form and function can exist in perfect harmony. This design ethos continues to inspire contemporary design principles across various industries.
