The Sturgis Motorcycle Rally is an annual motorcycle rally held in Sturgis, South Dakota, in the United States. It is one of the largest motorcycle rallies in the world, and attracts hundreds of thousands of participants each year. The rally was first held in 1938, and has been held every year since then except for 1942-1945 during World War II. The 2025 Sturgis Rally will be the 83rd annual rally, and is scheduled to be held from August 10-16, 2025.
The Sturgis Rally is a major economic driver for the Black Hills region of South Dakota. It is estimated that the rally generates over $800 million in revenue for the region each year. The rally also has a significant impact on the culture of the Black Hills region, and is a major attraction for tourists from all over the world.
