“Bulls, Bands and Barrels 2025” is an initiative launched by the World Economic Forum to promote sustainable beef production and consumption. It aims to bring together stakeholders from across the beef value chain, including producers, processors, retailers, and consumers, to develop and implement solutions that reduce the environmental impact of beef production while ensuring the long-term viability of the industry.
The initiative focuses on three key areas: improving the efficiency of beef production, reducing greenhouse gas emissions, and protecting biodiversity. By working together, stakeholders can identify and implement best practices that can make a real difference.
