Barbie 2025 is a comprehensive business transformation plan to update and modernize the Barbie brand and product line for the 21st century. The plan’s goals include updating Barbie’s image, making her more diverse and inclusive, and developing new products and experiences that appeal to a new generation of children.
Barbie 2025 is a response to the changing demographics of the toy market and the increasing demand for toys that are more representative of the children who play with them. The plan is also part of Mattel’s broader efforts to become a more sustainable and socially responsible company.
