AMEC 2025 is a strategic plan developed by the Association for Measurement and Evaluation of Communication (AMEC) to guide the organization’s activities and priorities through 2025. The plan is based on four key pillars: measurement and evaluation, data and analytics, communication and engagement, and innovation.
AMEC 2025 is important for a number of reasons. First, it provides a clear roadmap for the organization’s future. Second, it helps to ensure that AMEC’s activities are aligned with the needs of its members and the broader communications industry. Third, it helps to position AMEC as a thought leader in the field of measurement and evaluation.
