The Rose Bowl Parade is an annual parade held in Pasadena, California, on New Year’s Day. It is one of the most watched events in the United States, with an estimated 700 million viewers worldwide. The parade features floats decorated with flowers, marching bands, and equestrian units. The 2025 Rose Bowl Parade will be the 134th edition of the event.
The Rose Bowl Parade is a major cultural event in the United States. It is a celebration of the New Year and the Tournament of Roses, which is a college football game played on the same day. The parade is also a major economic driver for the Pasadena area, generating an estimated $250 million in revenue each year.